A business descriptive and predictive analytics tool for retailers, aiming a better understanding and forecasting of their sales performance, both during steady periods and emergency scenarios.
It will provide insights on usual product demand, followed by a particular functionality helping to observe and detect significant anomalies or trend changes on up-to-day buying patterns. This will allow a further deployment of an alternative forecasting model. This second approach will focus on the short-term sales projection and will also pay special attention to the relationship and influence of new emerging key elements or events during an emergency situation on the specific product demand outcomes.