For online advertisement and social networks, predicting whether users will engage with provided online content is critical to maximizing user satisfaction and thus revenue. Click-through rate(CTR) is the primary metric to measure the performance of the advertisement campaigns and user engagement. The selection of better keywords is crucial for the campaign’s cost and performance.
Frizbit provides a Software as a Service solution that leverages the similarities of the keywords. It can be easily integrated with existing advertisement networks to predict the performance of the keywords before launching the campaign.
Usage of Standards for data interoperability:
- Open data formats (Json, Csv, Parquet)
- Standard API and protocols (REST API, gRPC)
- Following GDPR data processor requirements