SERRATE is a solution to help drive the flow of tourists to less visited sites or locations (especially in the rural areas just outside the very popular destinations). Integrating data from different sources and sectors, SERRATE will enable an automated workflow: collect social media posts about a region, extract data features from these, match posts with an extendable knowledge base of stories, and reply on the same medium with highlighted stories that match the interest of the user. Manual human intervention will also be facilitated so that social media managers can control and tune the user/tourist experience.
SERRATE builds upon Tellit (https://tellitapp.com/about), IN2’s storytelling and social media aggregation platform for tourism and events. Thanks to SERRATE, Tellit will be extended with more targeted features for the tourism vertical market segment by extracting more accurate user profiles and by a story recommendation service to increase tourist user engagement and interaction.
Usage of Standards for data interoperability:
SERRATE will use several data sources: real-time social media posts shared, searched keywords, point of interest data, geo-location data, promotional stories from local actors and destination management organisation. AI technologies will be used to enrich the data and extract additional keywords, sentiments and topics.